This is a past event. Registration is closed. View other DLG (Digital Luxury Group) events.
Wendy Chan (Senior Vice President, Digital at LVMH Asia Pacific)

Wendy Chan

Senior Vice President, Digital at LVMH Asia Pacific

Wendy Chan is SVP Digital at LVMH Asia Pacific and is currently based in Shanghai, managing the Asia digital transformation and strategy team for the LVMH Group. She joined LVMH in 2003 as the Regional Media Director for Asia Pacific and then moved to L Catterton Asia (Private Equity arm of LVMH) in Singapore subsequently. She went on to start the LVMH Digital Asia department in April 2017. A graduate of the Chinese University of Hong Kong and the University of Hawaii, Wendy started her career in media and advertising in various agencies in Hong Kong and Tokyo.

Casey Hall (China Correspondent at The Business of Fashion)

Casey Hall

China Correspondent at The Business of Fashion

An Australian-born writer, editor and author, Casey has lived in Shanghai since 2007 and spent the past decade covering China’s fast-changing consumer culture, economic realignment, luxury market, creative re-awakening and much more for publications such as Women’s Wear Daily, and the New York Times (International Edition).Over this time Casey has continued to improve her Chinese language abilities and now uses these skills to closely observe the country’s unique online culture and trends – her beat for is actually called “What’s Trending in China?”

Kai Hong (CEO of JINGdigital)

Kai Hong

CEO of JINGdigital

Kai is the CEO of JINGdigital. He has more than 15 years of experience in strategy, marketing and entrepreneurship. Prior to JINGdigital, Kai founded Capvision Group, the largest knowledge sourcing company in Asia Pacific, and Babymap, a leading social e-commerce platform for K5 in China. Kai has also worked for Siemens, Bain & Company, and served as Managing Director of Cisco Systems. He holds MBA from Wharton School of Business, MA from University of Pennsylvania and MSc from TH Aachen, Germany.

Mr. Kira (KOL at DRAMCHIC)

Mr. Kira


One of China’s top influencers, Mr. Kira has over 3.6 million followers on Weibo and Yizhibo each, as well as about 550,000 followers on WeChat. He has worked with top-tier luxury brands including Louis Vuitton, Hermès, and Chanel on campaigns and livestreaming sessions. Mr. Kira also contributes regularly to fashion titles like GQ, Elle, Marie Claire and Harper’s Bazaar. He is also a best-selling author and radio DJ.

Layla Lee (Associate Account Director of DLG (Digital Luxury Group))

Layla Lee

Associate Account Director of DLG (Digital Luxury Group)

Associate Account Director at DLG (Digital Luxury Group), Layla is well-versed in developing digital marketing and social CRM strategies for luxury watch, jewellery, fashion, hospitality and beauty brands. She has eight years of experience in marketing both on the brand and agency side, and has worked with brands the likes of Qeelin, Pandora, Hublot, Richard Mille, Benefit Cosmetics and A. Lange & Söhne.

Esteban Liang (CEO of GBMax, Max Mara Group of Brands)

Esteban Liang

CEO of GBMax, Max Mara Group of Brands

Born in Taiwan but raised in Spain from an early age, Esteban Liang has been based in Shanghai for the past 13 years and is the CEO of GBMax, a joint venture that manages the Max Mara Group of Brands in China. His career in retail spans over 15 years, across categories including luxury, food and beverage (Costa Coffee) and fast fashion. Notably, he was part of the original team that developed the Zara brand in major Asian countries. Prior to his career in retail, Esteban worked as an engineer in several construction projects and holds an MSc in Civil Engineering and an MBA from INSEAD.

John Liu (Founder, Chairman & CEO of Buy Quickly)

John Liu

Founder, Chairman & CEO of Buy Quickly

John founded Buy Quickly in 2011, which since has grown to become the leading e-commerce service provider in the fashion and luxury industry. It works with over 70 international fashion brands, luxury in particular. After building its expertise in store operations, digital marketing, logistics, warehousing and IT support services, John led the company to grow its omnichannel offering in 2018, establishing it as a one-stop solution for brands looking to set up both an online and offline presence in China. In 2020, John proposed the mission to build Buy Quickly into new intermediary partner of future retail, and to be the pioneer of a new commercial civilisation.

Pablo Mauron (Partner & Managing Director China of DLG (Digital Luxury Group))

Pablo Mauron

Partner & Managing Director China of DLG (Digital Luxury Group)

Pablo Mauron is based in Shanghai, where he leads a team in successfully managing social media, e-commerce and CRM projects for major luxury brands. Working with both international brand headquarters, regional, and local teams, DLG China develops strategies and executes marketing activities that localise the global values of luxury brands to resonate with the nuances of the local market and consumers.

April Ren (Head of E-commerce, China at Breitling)

April Ren

Head of E-commerce, China at Breitling

April is leading Breitling’s digital and e-commerce business in China, rolling out pioneering solutions in line with its global digital strategy. April’s career began with Misfit Wearables, a unicorn start-up in Silicon Valley, where she was part of the early founding team. Following Misfit’s acquisition and prior to her role at Breitling, she worked for Swatch Group and Fossil Group.

Jacques Roizen (Senior Vice President, China General Manager at Pandora)

Jacques Roizen

Senior Vice President, China General Manager at Pandora

Jacques Roizen is the General Manager of Pandora China. With a team of over 1,300, he is leading an ambitious transformation program of Pandora China and its 250 owned and operated stores, driving profitable growth, in the highly competitive Chinese market. Throughout his career, Jacques has held roles in strategy, digital transformation, e-commerce, offline retail operations, and apparel. Having worked with multiple luxury, premium and international brands on their digital strategy in China, he brings a wealth of experience within the Chinese digital landscape. Prior to his current role, Jacques was EVP Digital Transformation and New Ventures at e-commerce service provider Baozun, and before that, CEO at fast fashion retailer, Etam China.

Alexander Wei (Editor at Luxury Society)

Alexander Wei

Editor at Luxury Society

Before joining Luxury Society, Alexander was a business journalist covering M&A, finance, technology and marketing strategy at Women's Wear Daily. He contributed articles to Financial Times, T: The New York Times Style Magazine, WSJ. Magazine and other media regularly as well. Alexander is also Digital Content Manager at DLG China.

George Xie (Planning Head of CPG Industry at Tencent Marketing Solution)

George Xie

Planning Head of CPG Industry at Tencent Marketing Solution

George Xie is the leader of Tencent Marketing Solution’s planning department, mainly focusing on the luxury, personal care and mom & baby industries. He is responsible for consolidating resources together with data, tech and smart tools throughout the Tencent ecosystem, to offer integrated marketing solutions for brands. George also has rich experience in digital data marketing and consumer research.

Lena Yang (Co-Founder & Strategy Officer of China Mind Next, WWD China)

Lena Yang

Co-Founder & Strategy Officer of China Mind Next, WWD China

Lena Yang has been a senior fashion media executive for the past 25 years. Before launching WWD in China, she was the CEO of Hearst Magazines China and managing director of Marie Claire Taiwan. Before her executive roles, she was editor-in-chief for Marie Claire and ELLE in Taiwan. Her professionalism in content, marketing, branding and innovation is highly appreciated by fashion and media industry.

Veronique Yang (Partner & Managing Director of Boston Consulting Group)

Veronique Yang

Partner & Managing Director of Boston Consulting Group

Veronique is a Managing Director and Partner of Boston Consulting Group. She leads BCG GAMMA (big data scientists) and is a core leader of BCG Consumer Products practice in Greater China. She is also the leader of BCG fashion & luxury practice in Greater China. Veronique has almost 20 years’ experience in consumer goods and retail sectors, providing consulting services to global and local players. Her experience covers various strategy and operational topics, including strategy planning, digital transformation, big data & analytics, market entry, business model innovation, brand positioning and marketing, channel development, e-commerce, organization design, and M&A integration. She holds an MBA degree from Stanford Graduate School of Business and a BA Degree in Economics from Fudan University.