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- Opening Address: Welcome to Luxury Society Keynote Shanghai 2020
- Leveraging the China Digital Ecosystem (EN)
Pablo Mauron
Pablo Mauron
Partner & Managing Director China of DLG (Digital Luxury Group)Pablo Mauron is based in Shanghai, where he leads a team in successfully managing social media, e-commerce and CRM projects for major luxury brands. Working with both international brand headquarters, regional, and local teams, DLG China develops strategies and executes marketing activities that localise the global values of luxury brands to resonate with the nuances of the local market and consumers.
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- Embracing a New Era of Luxury Retail with WeChat (CN)
George Xie
George Xie
Planning Head of CPG Industry at Tencent Marketing SolutionGeorge Xie is the leader of Tencent Marketing Solution’s planning department, mainly focusing on the luxury, personal care and mom & baby industries. He is responsible for consolidating resources together with data, tech and smart tools throughout the Tencent ecosystem, to offer integrated marketing solutions for brands. George also has rich experience in digital data marketing and consumer research.
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- Building an E-commerce Ecosystem and Infrastructure (CN)
John Liu
John Liu
Founder, Chairman & CEO of Buy QuicklyJohn founded Buy Quickly in 2011, which since has grown to become the leading e-commerce service provider in the fashion and luxury industry. It works with over 70 international fashion brands, luxury in particular. After building its expertise in store operations, digital marketing, logistics, warehousing and IT support services, John led the company to grow its omnichannel offering in 2018, establishing it as a one-stop solution for brands looking to set up both an online and offline presence in China. In 2020, John proposed the mission to build Buy Quickly into new intermediary partner of future retail, and to be the pioneer of a new commercial civilisation.
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- Coffee & Networking
- Interview: Translating Content into Conversions (CN)
Alexander Wei•Mr. Kira
Alexander Wei
Editor at Luxury SocietyBefore joining Luxury Society, Alexander was a business journalist covering M&A, finance, technology and marketing strategy at Women's Wear Daily. He contributed articles to Financial Times, T: The New York Times Style Magazine, WSJ. Magazine and other media regularly as well. Alexander is also Digital Content Manager at DLG China.
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Mr. Kira
KOL at DRAMCHICOne of China’s top influencers, Mr. Kira has over 3.6 million followers on Weibo and Yizhibo each, as well as about 550,000 followers on WeChat. He has worked with top-tier luxury brands including Louis Vuitton, Hermès, and Chanel on campaigns and livestreaming sessions. Mr. Kira also contributes regularly to fashion titles like GQ, Elle, Marie Claire and Harper’s Bazaar. He is also a best-selling author and radio DJ.
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- Panel Discussion: Leveraging Social Selling (CN)
Layla Lee•Alexander Wei•Kai Hong•April Ren
Layla Lee
Associate Account Director of DLG (Digital Luxury Group)Alexander Wei
Editor at Luxury Society
Kai Hong
CEO of JINGdigital
April Ren
Head of E-commerce, China at Breitling
- Interview: Engaging and Reactivating Consumers in China (EN)
Casey Hall•Jacques Roizen
Casey Hall
China Correspondent at The Business of FashionAn Australian-born writer, editor and author, Casey has lived in Shanghai since 2007 and spent the past decade covering China’s fast-changing consumer culture, economic realignment, luxury market, creative re-awakening and much more for publications such as Women’s Wear Daily, Forbes.com and the New York Times (International Edition).Over this time Casey has continued to improve her Chinese language abilities and now uses these skills to closely observe the country’s unique online culture and trends – her beat for Forbes.com is actually called “What’s Trending in China?”
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Jacques Roizen
Senior Vice President, China General Manager at PandoraJacques Roizen is the General Manager of Pandora China. With a team of over 1,300, he is leading an ambitious transformation program of Pandora China and its 250 owned and operated stores, driving profitable growth, in the highly competitive Chinese market. Throughout his career, Jacques has held roles in strategy, digital transformation, e-commerce, offline retail operations, and apparel. Having worked with multiple luxury, premium and international brands on their digital strategy in China, he brings a wealth of experience within the Chinese digital landscape. Prior to his current role, Jacques was EVP Digital Transformation and New Ventures at e-commerce service provider Baozun, and before that, CEO at fast fashion retailer, Etam China.
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- Panel Discussion: The Digital Transformation of International Brands in China (EN/CN)
Wendy Chan•Esteban Liang•Lena Yang•Veronique Yang
Wendy Chan
Senior Vice President, Digital at LVMH Asia Pacific
Esteban Liang
CEO of GBMax, Max Mara Group of Brands
Lena Yang
Co-Founder & Strategy Officer of China Mind Next, WWD China
Veronique Yang
Partner & Managing Director of Boston Consulting Group
- Closing
Pablo MauronPablo Mauron
Partner & Managing Director China of DLG (Digital Luxury Group)Pablo Mauron is based in Shanghai, where he leads a team in successfully managing social media, e-commerce and CRM projects for major luxury brands. Working with both international brand headquarters, regional, and local teams, DLG China develops strategies and executes marketing activities that localise the global values of luxury brands to resonate with the nuances of the local market and consumers.
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- Cocktails & Networking