As the digital ecosystem in China matures, an increasing number of international brands are establishing their e-commerce operations in the market and scaling up digital activities.
While this might have been partly accelerated by COVID-19, the result is a far more sophisticated digital environment where brands can better build their consumer journeys. What strategies should luxury brands adopt to ensure they reap the benefits of this development?
Senior Vice President, Digital at LVMH Asia Pacific
China Correspondent at The Business of Fashion
CEO of JINGdigital
KOL at DRAMCHIC
Associate Account Director of DLG (Digital Luxury Group)
CEO of GBMax, Max Mara Group of Brands
Founder, Chairman & CEO of Buy Quickly
Partner & Managing Director China of DLG (Digital Luxury Group)