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Tobias Bordal (Greater China Digital Director of Hublot)

Tobias Bordal

Greater China Digital Director of Hublot

Tobias has been leading the digital transformation of Hublot Greater China since 2019. He’s deeply focused on crafting strategies and digital products with a focus on the client experience. His background is mainly in user experience design and research in the digital product and platform space. Prior to his last 4+ years in the luxury space he was focused on the automotive industry, servicing brands such as Volkswagen, Volvo, Audi and BMW, and was featured on both Cannes Lions Gold and Spikes Asia Gold awards for his part in the People’s Car Project for Volkswagen.

Yann Bozec (President of Tapestry Asia Pacific and  President & CEO at Coach China)

Yann Bozec

President of Tapestry Asia Pacific and President & CEO at Coach China

Yann Bozec serves as President of Tapestry Asia Pacific and President & CEO at Coach China. He is responsible for the strategy formulation of brands under Tapestry and drives the overall growth of business in Asia Pacific, as well as the strategic leadership and operating results of Coach in China. Mr. Bozec joined Coach in 2008, and has held various leadership positions in Asia, including Japan and China. Prior to joining Coach, he spent 15 years at L’Oreal, and held the position of Asia Head of Operations and Administration.

Peter Chen (Director & Luxury lead of Tencent Smart Retail)

Peter Chen

Director & Luxury lead of Tencent Smart Retail

Peter Chen currently works with Tencent Smart Retail as director and Luxury lead. Prior to this role, he has worked with retail and consumer brands through positions at P&G, Amazon and BCG, with focus on digitalisation and channel transformation. He specialises in enabling omnichannel growth and improving brand-owned private traffic operations. Peter holds an MBA degree from Kellogg University, a bachelor's degree in law and a master's degree in Marketing from Peking University.

Peng Gao (Founder and Chief Executive Officer of Convertlab)

Peng Gao

Founder and Chief Executive Officer of Convertlab

Gao Peng, Founder and Chief Executive Officer at Convertlab, is fully responsible for the company's overall strategic planning and management, and has led Convertlab to become a marketing cloud leader in China within six years. Gao Peng has over 20 years of experience in SaaS and enterprise cloud computing, and has rich experience and deep insights in the three fields of enterprise application, enterprise management, and MarTech. Before founding Convertlab, Gao Peng served as the global vice president of SAP, where he oversaw the development and marketing of multiple SaaS products.

Casey Hall (China Correspondent at The Business of Fashion)

Casey Hall

China Correspondent at The Business of Fashion

An Australian-born writer, editor and author, Casey has lived in Shanghai since 2007 and spent the past decade covering China’s fast-changing consumer culture, economic realignment, luxury market, creative re-awakening and much more for publications such as Women’s Wear Daily, Forbes.com and the New York Times (International Edition).Over this time Casey has continued to improve her Chinese language abilities and now uses these skills to closely observe the country’s unique online culture and trends – her beat for Forbes.com is actually called “What’s Trending in China?”

Archer Li (Vice President of E-Business at Sephora China, LVMH Group)

Archer Li

Vice President of E-Business at Sephora China, LVMH Group

Archer has been leading the E-Business team at Sephora China since 2019. He is an omnichannel and digital transformation pioneer and e-commerce veteran with solid brand and retailer experience across APAC. Under his leadership, Sephora E-business reached a growth of 2.3 times in 2 years. Archer has an MBA from the Hong Kong University of Science and Technology Business School and an MA in Communication Management from the University of Southern California.

Vanessa Li (Marketing Vice President at Pandora China)

Vanessa Li

Marketing Vice President at Pandora China

Vanessa Li is a seasoned marketer with over 20 years of experience in the FMCG and lifestyle industries. She has been leading Pandora China’s brand transformation since July 2020, shaping its new positioning and establishing it as a leading jewellery brand in the market. Prior to Pandora China, she worked for Coca-Cola China, helping it to successfully navigate the landscape, nurture new brand growth, and develop a compelling brand mix to become one of company’s growth engines.

Kai Liu (President & Chief Operating Officer at Leqee)

Kai Liu

President & Chief Operating Officer at Leqee

Kai Liu is the President and Chief Operating Officer of Leqee. Prior to this role, he served as Venture Partner/ Executive Director at private equity firm Crescent Point. He has also held various leading positions in the luxury and fashion industry, including Chief Executive Officer and President of Shanghai Buy Quickly E-commerce Corp, Global Vice President of Digital Strategy at Fossil Group US, Vice President of Consumer Electronics & E-commerce at Fossil Group Greater China and General Manager of Misfit Greater China. Liu received a Bachelor’s of Science and a Master’s of Science from Tsinghua University, and a Master of Science in Computer Engineering from the University of California.

Pablo Mauron (Partner & Managing Director China of DLG (Digital Luxury Group))

Pablo Mauron

Partner & Managing Director China of DLG (Digital Luxury Group)

Pablo Mauron is a Partner and the Managing Director China of DLG (Digital Luxury Group). He is based in Shanghai, where he leads a team in successfully managing social media, e-commerce and CRM projects for major luxury brands. Working with both international brand headquarters, regional, and local teams, DLG China develops strategies and executes marketing activities that localise the global values of luxury brands to resonate with the nuances of the local market and consumers.

Catherine Shen (E-commerce Business Operations Director, prestigious cosmetics & luxury of Douyin)

Catherine Shen

E-commerce Business Operations Director, prestigious cosmetics & luxury of Douyin

Catherine is currently the E-commerce Business Operations Director of the Prestigous Cosmetics & Luxury segment at Douyin. She is an omnichannel professional with demonstrated experiences in brand omnichannel development and operations, and has worked with brands including Burberry and Richemont. She holds a postgraduate degree in Strategic Fashion Marketing from London College of Fashion as well as a Bachelor's degree from Nanjing University.

Alexander Wei (Editor at Luxury Society)

Alexander Wei

Editor at Luxury Society

Before joining Luxury Society, Alexander was a business journalist covering M&A, finance, technology and marketing strategy at Women's Wear Daily. He contributed articles to Financial Times, T: The New York Times Style Magazine, WSJ. Magazine and other media regularly as well. Alexander is also Digital Content Manager at DLG China.

Shirley Xue (Columnist at FTChinese.com)

Shirley Xue

Columnist at FTChinese.com

Shirley Xue is a seasoned Chinese media practitioner and writer who has held positions such as Chief Editor of the Lifestyle section at FTChinese.com, and Features Director at ELLE Magazine. She has been covering China's lifestyle and art scene for many years. She has also written several books related to lifestyle topics, and appeared as a guest on TV shows for Shanghai Television Art and Yicai TV.

Veronique Yang (Partner & Managing Director of Boston Consulting Group)

Veronique Yang

Partner & Managing Director of Boston Consulting Group

Veronique is a Managing Director and Partner of Boston Consulting Group. She leads BCG GAMMA (big data scientists) and is a core leader of BCG Consumer Products practice in Greater China. She is also the leader of BCG fashion & luxury practice in Greater China. Veronique has almost 20 years of experience in consumer goods and retail sectors, providing consulting services to global and local players. Her experience covers various strategy and operational topics, including strategy planning, digital transformation, big data & analytics, market entry, business model innovation, brand positioning and marketing, channel development, e-commerce, organisation design, and M&A integration. She holds an MBA degree from Stanford Graduate School of Business and a BA Degree in Economics from Fudan University.

Elsie Zhang (Client Development Director of DLG (Digital Luxury Group))

Elsie Zhang

Client Development Director of DLG (Digital Luxury Group)

Elsie has eight years of experience in fashion and merchandising, and another eight years in digital marketing for international luxury brands in China. Her expertise includes luxury digital communications strategy, creative campaign activation, e-commerce and events.