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As the digital landscape in China continues to grow and evolve, an increasing number of social and digital platforms have started offering transactional capabilities, as well as Mini Programs that allow brands to completely tailor the consumer experience across different platforms.
This not only opens up more possibilities for social commerce, but also opportunities for brands to offer more services or functions, as well as build their private domains and capture consumer data to better drive conversions. How can brands fully leverage this and integrate it into their wider digital strategy in China?
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