Luxury Society Briefing 2019

Pablo Mauron is a Partner and the Managing Director China of DLG (Digital Luxury Group). He is based in Shanghai, where he leads a team in successfully managing social media, e-commerce and CRM projects for major luxury brands. Working with both international brand headquarters, regional, and local teams, DLG China develops strategies and executes marketing activities that localise the global values of luxury brands to resonate with the nuances of the local market and consumers.

Lydianne has over six years of experience in working with luxury lifestyle and fashion brands to create creative editorial concepts. Skilled in crafting content for marketing and lead generation purposes, she is currently also Marketing & Communications Director at DLG (Digital Luxury Group).

Nicolas Cano has 15 years of international expertise in the luxury sector. He started his career at L’Oréal in the Luxury Division as a Product Manager before joining in LVMH in 2005, working at Dior Homme and then Christian Lacroix as Commercial Development Manager for Europe, and then EMEA. In 2010, Nicolas joined the Chalhoub Group to develop the Chanel franchise network in the Middle East. In 2016, Nicolas took over commercial management of the Symphony Group, the Alabbar Group's retail branch, deploying an omni-channel strategy and the opening of new concept stores exclusively in the extension of the Dubai Mall. Since May 2018, Nicolas Cano has held the position of Head of Fashion & Luxury Development at Alibaba Group and leads ecommerce deployment of major Houses on Alibaba’s B2C platform, Tmall & Luxury Pavilion. Nicolas graduated from the L’Ecole Superieure de Commerce de Nantes (AUDENCIA).

With more than 20 years of digital practice across industries – from advertising to financial services and luxury retail – Antonio has designed and delivered best in class global commerce, content and customer engagement platforms in Europe, America, China and Japan. Since 2013, he has been focusing on China and its digital ecosystem, setting up the most innovative solutions for luxury retailers including owned in-house e-commerce, contact centres and advanced clienteling by leveraging WeChat online and in-store. He is the mind behind Breitling’s digital renewal, including the very successful activation of its Tmall and Luxury Pavilion stores.

Jacques Roizen is the Executive Vice President of Digital Transformation and New Ventures at Baozun. He is based in Shanghai, where he helps foreign brands run their online operations through a JV model. This model allows brands to leverage their own expertise in branding, product development and sourcing, while combining it with Baozun’s best-in-class assets in logistics, IT, customer service, online operations, and digital marketing. With a market share of 25 percent, Baozun is the largest brand e-commerce business partner, and a leading digital technology and solution company in China. Its integrated capabilities encompass all aspects of the e-commerce value chain.

Jeffery Sehl is the Associate Director of Client Development at DLG (Digital Luxury Group) and is based in Geneva, Switzerland. Before joining DLG, he spent two years working for Alibaba Group on its Tmall Luxury Pavilion business development team in Hangzhou, China. He has also worked for L’Oréal, and MDC Partners. Originally from Canada, Jeffery graduated with an Honors Business Administration from Ivey Business School at the University of Western Ontario.