Luxury Society Briefing 2019

Iris has 10 years of marketing experience in agencies and consultancies in the North American and Asia Pacific markets, specializing in the luxury category. She has worked closely with brands including Four Seasons Hotels & Resorts, LVMH, Richemont, Ermenegildo Zegna, Christian Louboutin, Estée Lauder Companies and Ralph Lauren. Her marketing experience spans the areas of branding and communication strategy, digital strategy, market research and analysis, media and editorial planning, as well as online and offline activations. Previously based in Shanghai for over five years, Iris now resides in New York.

Pablo Mauron is a Partner and the Managing Director China of DLG (Digital Luxury Group). He is based in Shanghai, where he leads a team in successfully managing social media, e-commerce and CRM projects for major luxury brands. Working with both international brand headquarters, regional, and local teams, DLG China develops strategies and executes marketing activities that localise the global values of luxury brands to resonate with the nuances of the local market and consumers.

A marketing and e-commerce veteran, Kai is currently the Chief Strategy Officer at Buy Quickly, one of the leading TPs in China. Having previously held roles in huge fashion and tech companies including Nvidia, IBM, Apple and Fossil Group, he now helps international brands expand their e-commerce footprint in China.

Hosie is an innovator and leader in the digital space, with extensive experience working globally at top fashion brands including Gucci, Coach, and Diesel. During his time living and working in various markets, he has been able to amass a diverse representation of skill sets that range from managing the P&L of multi-million dollar e-commerce business to executing complex marketing strategies. Hosie currently serves as Associate Director of Global e-commerce and Omnichannel at MCM Worldwide, where he manages its global digital operations out of New York.

Based in New York as Secoo’s Senior Business Development Manager seeking out compelling American products for the Chinese market via Secoo’s platforms both online and offline.

Expertise in the luxury and fashion industry in the SECOO U.S., working closely with brands including Jason Wu, Nicole Miller, Mark Cross, Kenneth Jay Lane and MoMA.

Business development experience specifically includes SECOO U.S global clients/brands pitch, client management and account service, relationship building and maintenance, supply chain optimization, E-commerce and merchandising.

Lydianne has over six years of experience in working with luxury lifestyle and fashion brands to create creative editorial concepts. Skilled in crafting content for marketing and lead generation purposes, she is currently also Marketing & Communications Director at DLG (Digital Luxury Group).