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Aaron Chang (Founder, JINGdigital of JINGdigital)

Aaron Chang

Founder, JINGdigital of JINGdigital
https://www.jingdigital.com/en/

In 2014, he discovered the infinite possibility of WeChat ecosystem and launched JINGdigital. Since its foundation, JINGdigital focuses on developing marketing automation technology based on WeChat ecosystem, providing leading marketing automation support for brands across the globe, helping brands create valuable personal connections at scale and improving marketing conversion rates. Aaron’s career began with McCann Erickson. In 2006 he moved to Shanghai and founded ACHANG webdev, a web development agency that worked with hundreds of brands and startups.

Pablo Mauron (Partner & Managing Director China of DLG (Digital Luxury Group))

Pablo Mauron

Partner & Managing Director China of DLG (Digital Luxury Group)
https://www.digitalluxurygroup.com/

Pablo Mauron is based in Shanghai, where he leads a team in successfully managing social media, e-commerce and CRM projects for major luxury brands. Working with both international brand headquarters, regional, and local teams, DLG China develops strategies and executes marketing activities that localise the global values of luxury brands to resonate with the nuances of the local market and consumers.