This is a past event. Registration is closed. View other DLG (Digital Luxury Group) events.
Within the first half of this year, luxury brands on WeChat saw their communities growing by 13 per cent on average – 1.15 per cent (i.e. approximately 8.85 per cent of total growth) of which came from media investments. The rest of their growth, however, was generated organically.
As COVID-19 continues impact the way consumers engage with brands and purchase luxury goods, DLG (Digital Luxury Group) and JINGdigital have put together the latest edition of the WeChat Luxury Index to help brands better gauge their WeChat performance and focus on indicators that truly matter. Besides providing up-to-date data related to content, engagement and follower acquisition, the report will also have a special focus on livestreaming and social selling, offering insights and analytical frameworks for both.
