Iris has 10 years of marketing experience in agencies and consultancies in the North American and Asia Pacific markets, specialising in the luxury category. She has worked closely with brands including Four Seasons Hotels & Resorts, LVMH, Richemont, Ermenegildo Zegna, Christian Louboutin, Estée Lauder Companies and Ralph Lauren. Her marketing experience spans the areas of branding and communication strategy, digital strategy, market research and analysis, media and editorial planning, as well as online and offline activations. Previously based in Shanghai for over five years, Iris now resides in New York.
Weiyu Chen is the Co-Founder and President of NEWRANK. Chen earned his bachelor's and master's degrees from Peking University and the University of Southern California respectively. He is one of China's early Internet product managers, and is now responsible for NEWRANK's content marketing and other businesses. He has always been committed to promoting the diversification of online media advertising, mining new commercial value in online media, and promoting efficient connection and cooperation in the content industry based on his knowledge of online media.
Based in China for the past ten years, Pablo leads a team of over 60 in successfully managing social media, e-commerce and CRM projects for major luxury brands. Working with international brand headquarters, regional, and local teams, he develops strategies and executes marketing activities that localise the global values of luxury brands to resonate with the nuances of the local market and consumers. With over 12 years of experience in digital marketing & strategy and advertising, Pablo has advised over 80 luxury brands on their digital strategies both globally and locally.