Iris has over 10 years of marketing experience in agencies and consultancies in the North American and Asia Pacific markets, specializing in the luxury category. She has worked closely with brands including Four Seasons Hotels & Resorts, LVMH, Richemont, Ermenegildo Zegna, Christian Louboutin, Estée Lauder Companies and Ralph Lauren. Her marketing experience spans the areas of branding and communication strategy, digital strategy, market research and analysis, media and editorial planning, as well as online and offline activations. Previously based in Shanghai for over five years, Iris now resides in New York.
Pablo is based in Shanghai, where he leads a team in successfully managing consulting, social media, e-commerce, creative production and CRM projects for major luxury brands. Working with both international brand headquarters, regional, and local teams, DLG China develops strategies and executes marketing activities that localise the global values of luxury brands to resonate with the nuances of the local market and consumers.
Lydianne has over seven years of experience in working with luxury lifestyle and fashion brands across a broad range of topics including content creation, strategy, and consulting. In her current role at DLG, she is in charge of the production of industry benchmarks and white papers published by the agency, and also manages e-commerce and social media consulting projects for luxury brands. She is currently the China Editor of Luxury Society.