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Welcome & Networking
The new luxury consumer in a digital-first world
Morin Oluwole

In this new luxury landscape where social media is the #1 touchpoint of influence for luxury purchases, Morin will share the latest consumers insights and the role of Instagram, Facebook, Whatsapp and Messenger in the luxury consumer journey.

She will also unveil the latest trends in luxury and share her perspectives and recommendations on the best strategies to win over "the next gen" - the future luxury consumer.

  • Morin Oluwole (Global Head of Luxury at Facebook & Instagram)

    Morin Oluwole

    Global Head of Luxury at Facebook & Instagram
The Moncler way
Roberto Eggs

Consumer expectations, mindsets and shopping habits are shaped at the speed of social media and remaining relevant as a brand is more and more a challenging task.

Sources of old success have been disrupted and the luxury industry is looking for new approaches to creativity, communication, digitalisation and innovation.

With Genius, Moncler captures the spirit of the time, exploring new idioms and embracing new codes.

  • Roberto Eggs (Chief Marketing & Operating Officer at Moncler)

    Roberto Eggs

    Chief Marketing & Operating Officer at Moncler
Panel of discussion | Crafting impactful experiences: The key to winning
Morin Oluwole•Roberto Eggs•Julie Thompson•Ana Maria Montero•David Sadigh
  • Morin Oluwole (Global Head of Luxury at Facebook & Instagram)

    Morin Oluwole

    Global Head of Luxury at Facebook & Instagram
  • Roberto Eggs (Chief Marketing & Operating Officer at Moncler)

    Roberto Eggs

    Chief Marketing & Operating Officer at Moncler
  • Julie Thompson (Chief Digital Officer at Piaget)

    Julie Thompson

    Chief Digital Officer at Piaget
  • Ana Maria Montero (Anchor at CNNMoney Switzerland)

    Ana Maria Montero

    Anchor at CNNMoney Switzerland
  • David Sadigh (Founder & CEO of DLG (Digital Luxury Group))

    David Sadigh

    Founder & CEO of DLG (Digital Luxury Group)
The online state of skincare brands
Benjamin Dubuc

In the Age of Assistance, consumer journeys are more complex than ever. When it comes to skincare brands, how do users search online and what do they expect from their digital experience?

Ben will be sharing the findings from DLG's latest report and demonstrating what luxury brands can learn from direct-to-consumer skincare brands.

  • Benjamin Dubuc (Head of Search & Performance Media at DLG (Digital Luxury Group))

    Benjamin Dubuc

    Head of Search & Performance Media at DLG (Digital Luxury Group)
BMW: Building brand identity to talk to your audience
Tobias Weber

How does a premium automotive brand reach each segment of a consumer base while listening to each of their individual needs?

BMW Head of Brand & Entertainment Cooperations Tobias explains how brand identity can help build authentic consumer relationships, no matter where those consumers might be.

  • Tobias Weber (Head of Brand & Entertainment Cooperations, Key-Opinion-Leader Relations at BMW)

    Tobias Weber

    Head of Brand & Entertainment Cooperations, Key-Opinion-Leader Relations at BMW
Cocktails & Networking