Event Details
The year 2020 was an unprecedented one, with COVID-19 forcing many to refocus their digital efforts and rethink their strategies in China. Based on an in-depth study of 33 brands in the luxury space with community sizes ranging from 7,000 to over 4 million, DLG (Digital Luxury Group) and JINGdigital found that brands made significant inroads on the digital front as a result.
The WeChat accounts of luxury brands gained momentum, displaying an overall growth of 44 per cent in 2020, up from the 37 per cent growth recorded in 2019. While media investments contributed to 15 per cent of this growth, it was organic channels that really helped to drive things forward (85 per cent).
Discover more insights and data related to content, engagement and follower acquisition, on WeChat in the all-new WeChat Luxury Index 2021. It will be launched exclusively on 31 March at a closed-door event in Shanghai, and broadcasted live. Register now to guarantee your seat.
