While O2O strategies were all the rage just a couple of years ago, consumer engagement patterns have since changed and the pressure is now on for brands to develop seamless omnichannel journeys.
Beyond that, customers are becoming increasingly discerning and expect more out of the overall brand experience. How can luxury labels improve and streamline their efforts on both fronts, and where should they start?
Editor-in-Chief at TechNode
Brand Director of Louis XIII, Greater China
Senior Director, International Business Development of JD Fashion and Lifestyle, JD.com
Asia Correspondent at The Business of Fashion
Chairman and Partner at JINGdigital
APAC Head of Digital Transformation and Partnerships at LVMH
Associate Account Director of DLG (Digital Luxury Group)
CEO & Founder of PARKLU
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