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While O2O strategies were all the rage just a couple of years ago, consumer engagement patterns have since changed and the pressure is now on for brands to develop seamless omnichannel journeys.

Beyond that, customers are becoming increasingly discerning and expect more out of the overall brand experience. How can luxury labels improve and streamline their efforts on both fronts, and where should they start?


Four Seasons Hotel Shanghai
500 Weihai Rd, Jingan Qu
Shanghai, China

+86 21 6256 8888

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