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During COVID, the Chinese traveller spent nearly all of their luxury expenditures in China, which led to revenues doubling for luxury companies inside the market. Since China's reopening, Chinese tourists have been returning to key travel destinations, slowly and steadily.
Now, as Chinese travellers are once again ready to go abroad, in the post-pandemic era, how should brands prepare to recruit and convert long-absent Chinese consumers? How will this reshape the dynamics of the global luxury industry?
Iris Chan, Partner & Head of International Client Development at DLG (Digital Luxury Group) joins Pablo Mauron, Partner & Managing Director China of DLG to discuss how luxury brands should stimulate, serve, and capture Chinese travellers in this upcoming webinar.
