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As COVID-19 continues to disrupt the typical consumer journey, reducing the number of available touch points, brands need to start getting creative in reaching out to their audiences – especially in China, where signs are pointing to a slow but steady recovery of the economy. From diversifying content channels to investing in livestreaming and e-commerce solutions, what should they be thinking about right now?
Join Iris Chan, Partner & International Client Development Director of DLG (Digital Luxury Group), a leading digital agency for luxury brands, in a dialogue with Pablo Mauron, Partner & Managing Director China at DLG about the digital assets international brands should consider tapping into as China gradually rebounds from the health crisis.
