This is a past event. Registration is closed. View other DLG (Digital Luxury Group) events.
As the number of functions offered by social platforms in China continues to grow, the consumer journey is evolving and user behaviours are changing in tandem. This has resulted in increasingly fragmented audiences, as well as higher costs when it comes to consumer acquisition. In response, brands are starting to turn their focus to the private domain – digital spaces that not only offer them more insights into consumer behaviours, but also a greater level of ownership and control over that data, allowing them to better segment and retarget audiences. How can brands build up and grow their private domains to reap these benefits?
Join Iris Chan, Partner & Head of International Client Development of DLG (Digital Luxury Group) as she sits down with DLG's Partner & Managing Director China Pablo Mauron to explore this in detail.
