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Today, with mainland China accounting for a substantial 16 per cent share of the global luxury goods market, the significance of local festivals is indisputable for the luxury industry. Over the years, Lunar New Year remains the most anticipated festival for Chinese consumers, and also one of the most important milestones for brands.

How should brands re-examine the value of Lunar New Year in China's saturated marketing calendar? How can they allocate their resources and investments for optimal impact during this milestone?

In this webinar session, Iris Chan, Partner & Head of International Client Development at DLG (Digital Luxury Group) sits down with Pablo Mauron, Partner & Managing Director China of DLG and Max Peiro, CEO at Re-Hub to delve into the newly-released Decoding Luxury Marketing Milestones in China: Lunar New Year whitepaper to address these questions, and explore the performance of 95 luxury and premium brands in the recently-concluded 2024 Lunar New Year.

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