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As the China digital ecosystem matures and diversifies, the limitations of relying on global assets for marketing and communication purposes in the world's biggest consumer market are starting to show.
What kind of content should international brands be looking to localise and how can they work with local teams to ensure that the output is in line with the global narrative? Join DLG Partner & International Client Development Director Iris Chan, and DLG's Partner & Managing Director China Pablo Mauron in this session to find out more.
