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As the WeChat landscape grows increasingly saturated and consumers more sophisticated, follower engagement rates on WeChat are slipping. At the same time, unfollow rates are rising, indicating that it is getting harder for brands to engage and retain consumers on WeChat. How can brands improve their WeChat performance and what are some of the other new opportunities they can leverage within the ecosystem?
Join Iris Chan, Head of International Client Development of DLG (Digital Luxury Group) as she sits down with Pablo Mauron of DLG and Kai Hong of JINGdigital to analyse key insights from the all-new WeChat Luxury Index 2021 report by DLG (Digital Luxury Group) and JINGdigital. Register now to save a seat at the webinar.
