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Is the growth of WeChat brand communities slowing? Which follower recruitment source has the highest fan retention rate? How can I better engage with my followers and ultimately, drive conversions?
Iris Chan, Partner & Head of International Client Development at DLG (Digital Luxury Group) sits down with Pablo Mauron, Partner & Managing Director China of DLG and Kun Hsu, President of JINGdigital to discuss key findings from the 2022 edition of the WeChat Luxury Index – the luxury industry's only WeChat benchmark.
Based on a study of 46 WeChat communities in the luxury industry with fan bases ranging from 7,500 to 9.5 million, the report gives brands insights into better capturing, nurturing and optimising their WeChat communities. Is your brand on track?
