Thursday, November 26, 2020 (2:00 PM - 6:00 PM) GMT+8
Luxury Society Keynote Online 2020
As the digital ecosystem in China matures, an increasing number of international brands are establishing their e-commerce operations in the market and scaling up digital activities.
While this might have been partly accelerated by COVID-19, the result is a far more sophisticated digital environment where brands can better build their consumer journeys. What strategies should luxury brands adopt to ensure they reap the benefits of this development?