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The pandemic has undoubtedly sped up the e-commerce operations of many international brands in the China market. While online marketplaces remain the most popular platform for this, brands should not overlook the need to develop their direct-to-consumer sales channels – especially on the nation's most ubiquitous social platform, WeChat. How can they go about this and what are some of the strategies they should consider?
Join Iris Chan, Partner & Head of International Client Development of DLG (Digital Luxury Group) as she sits down with DLG's Partner & Managing Director China Pablo Mauron and Marketing & Research Director Lydianne Yap to explore this topic in detail.
